In a study carried out by psychologists at the University of Wales, involving 120 people, when women were presented with separate images of the same man sitting in a silver Bentley Continental, then a red Ford Fiesta, they viewed him as ''more attractive'' in the prestige car.
As opposed to the blokes who found the women equally attractive no matter what car they were pictured in. Quietly grateful for any female attention, no doubt.
A psychologist is quoted as saying:
"It's hard to fight against our genetic inheritance. I think women have always looked to men for some sort of financial security and the car is proof of that."
Ah, so they're not just gold digging for the sake of it then... What a relief.