c/o the Metro
Simpler. Because the public are evidently simpletons.
Notice, we're not getting cheaper fares. We're not getting better service. We're not getting newer rolling stock. That really would be news-worthy.
Of course, the problem has a lot to do with the different companies who run services in our wonderful privatised railways system. The "fares jungle" is only one of the problems, but I think that they have their priorities wrong. Get people to use the trains by making them more reliable, and cheaper. Not by hiking the prices year in, year out!